Are you struggling to effectively brand your business? Many of us realize that to successfully brand our company, we need to create a recognizable public persona, all the while making an emotional connection with our current fan base and potential followers. Companies that understand the value of business branding include Nike, McDonald’s, Coca-Cola, Kleenex, Xerox, and more.
If you currently own a small business, you probably wish you knew the formula to make your company a household name. While this can certainly be overwhelming at times, it’s also inspiring and a definite goal that every business owner should dream of achieving.
Some small business owners miss the mark on branding because they think it’s too expensive for their limited budget. Don’t worry if this is how you feel, because we are about to share typical mistakes that many small businesses tend to make. After you learn the truth, you can correct these issues and make effective changes that won’t cost an arm and a leg.
1. Failure to Clearly State Your Branding Guidelines
Your efforts will suffer tremendously if you do not have cohesive branding in place. By that we mean your branding is inconsistent among the various content creators within your organization. Instead of potentially suffering from inconsistent branding, you need to set branding guidelines ahead of time to ensure your company has a chance at becoming instantly recognizable in the future.
According to Web Design Perth, “Having a great web design is only half the battle, if it does not generate enquiries or is not functional, then really what is the point of having one in the first place?” One of the best ways to generate enquiries is through consistent, solid branding and creating a company so recognizable that it becomes a household name.
2. Ensure Your Branding Efforts Aren’t Vague
Believe it or not, many companies have a tendency to put forth vague, uninspired branding. If nobody knows who you are, what you stand for, or the products and services you sell, you’re going to hurt your chances at achieving success in business.
Make sure your overall branding package is very clear. Use clear and consistent logos, language, and imagery. Focus your efforts on highlighting your company’s value proposition to the market and success will soon follow.
3. Short Sighted Thinking Will Hurt Your Chances of Branding Success
While effective branding is certainly a great way to create a solid relationship with current and potential customers, it’s not the only reason why this marketing method is effective. Combining branding with search engine optimization and other forms of online marketing is the perfect way to achieve business goals while expanding your reach.
As far as SEO goes, Google loves showing branded listings in the search engine results. They like highlighting branded companies since they are recognizable and receive more clicks than businesses who haven’t taken the time to brand their organization.
4. Pay Attention to How Organizational Outsiders Share Your Brand
Creating a recognizable brand is only part of your difficulties. You also have to look at how your image is portrayed by others. They must stay on message, share your logos with the right colors, and taglines need to be unique and different from the competition. So monitor your brand and make changes when they are needed.
5. Stop Making Your Branding Efforts Complicated
The biggest, most recognizable companies in the world understand the value of keeping their branding efforts simple. The iconic Coca-Cola logo is a prime example. It hasn’t changed since the company first launched in 1887. This isn’t an accident. So take a page out of Coca-Cola’s book and create a simple yet iconic image and make it your company logo forever.
As mentioned, fixing these five branding mistakes will not cost you a great deal of time or money. But what they will do is make your organization one of the most recognizable in your community, state, country, or even throughout the world.
About the Author:
Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition. Visit her site at https://www.outreachmama.com
By Marc DeLeuw